Geomarketing is a marketing approach based on the analysis of consumer behavior by integrating the notion of space in this analysis. It is often observed that a commercial activity or a marketing campaign does not have the same impact depending on the geographical area in which the project was carried out.
In order to better understand customer behavior and / or to build accurate customer profiles, it is necessary to have a real-time or batch solution to analyze, consolidate and understand customers. This is done through transactional data, loyalty program data, and socio-demographic data. Beyond customer understanding, analytics customers can increase the effectiveness of promotional campaigns.
Predictive analysis is data mining and statistics for marketing. To help you optimize your targets, better manage the marketing of your products or better understand the impact of your marketing campaigns and allow you time to be proactive.